After Buffalo State College was well served by TMG on their highly successful “Transforming Lives” capital campaign, they turned to us to design elements for the October inauguration of their ninth president, Katherine S. Conway-Turner, Ph.D. Titled “Reaching for the Stars–Engagement, Excellence, and Social Responsibility,” the inauguration campaign encompassed an invitation package, program book, wall banners, website graphics and a t-shirt. We were inspired by Dr. Conway-Turner’s perspective that the path to education is not always straight to create a ladder design in which the rungs are unevenly placed, set before a starry backdrop.