What was your path to your current role? Caitlin Higman: My path to my current role is long and pretty complicated! I started out at The Martin Group as an intern during the spring of my senior year working on the account team. I spent the semester understanding how to manage a variety of accounts…  Read more

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. This month, meet Andrew Henesey, Senior Art Director, and Andrew Martis, Art Director, two members of our creative team as they reflect on their histories and creative inspirations/motivations. What…  Read more

From the rise of eSports to the content battle currently being waged across TV, social, and OTT channels to the increased focus on personal branding for athletes, the sports marketing industry is always at the forefront of innovation, media attention, and often debate. This year has been no different. Athletes, teams, and brands continue to…  Read more

And the winner is… On Friday, March 1, 2019, The Martin Group hosted the 2019 WNY American Advertising Awards. Over the last few weeks, we’ve been showcasing the work we submitted for awards and we’re thrilled to announce our agency won 19 Silver Awards, 32 Gold Awards, 2 Judge’s Choice Awards, and 2019’s Best of…  Read more

The Martin Group is proud to congratulate Senior Vice President and Managing Director Lisa Strock on being selected as one of Buffalo Business First’s 2018 Women of Influence and honored at a ceremony inside Buffalo’s Hyatt Regency on September 18. As deservedly being recognized as one of 25 vital female leaders in the region, Lisa’s…  Read more

The Martin Group sharpened its giant scissors and then cut the red ribbon for its new corporate headquarters, located at 620 Main Street in downtown Buffalo, in May 2017. In July and following an extensive interior renovation of the building, our firm made the official move two blocks north from what was then home (477…  Read more

After a breakout year for our growing Martin Sport vertical, 2018 has proven to be another eventful year with new players and changes shaking up the sports marketing industry. Interacting with everyone from new startups to global brands and athletes, our team has wasted no time getting acquainted with the latest trends. We’ve been dedicated…  Read more

The Martin Group earned 24 awards at the American Advertising Awards this past Friday, February 23rd, truly making it the #GreatastADDYsEver! The advertising industry’s largest competition hosted by the American Advertising Federation (AAF) took place at Kleinhans Music Hall. This competition receives over 40,000 submissions every year nationwide. The goal of the ADDYs is to…  Read more

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Matt Lahue, a copywriter on our Creative Team. With copywriting in his DNA (both his father and brother are copywriters). and a love for exploring ideas in his…  Read more