Explore & More, Buffalo’s children’s museum, was on the move—from its old location to a new state-of the-art facility in the emerging Canalside area. Prior to launching their capital campaign for the move, the museum needed to develop a suite of collateral to support their fundraising efforts. The Martin Group developed a new website featuring…  Read more

For buildings that need to operate at the highest efficiency possible, U&S Services is the company to call. They help famous Buffalo locations such as KeyBank Center, Solar City and The Richardson Olmsted Complex by providing not only building facilities solutions, but the analytics necessary to operate at greater efficiency. To help promote their unique…  Read more

As the most visited winery this side of the Mississippi, Three Brothers offers visitors a unique destination along the Finger Lakes Wine Trail. With three wineries and one brewery on site, the well-known stop wanted help capturing the radically different personalities and offerings of each. We created fresh label designs and supporting collateral for existing…  Read more

Driving awareness and growth for a local financial institution. Situation With nearly a century of community banking in Western New York, Evans Bank needed a full-scale brand refresh that would leverage its history and highlight its distinct position as the local bank with community ties and a customer-focused way of doing business. The bank was…  Read more

You’re invited: Lunch & Learn at High Tech Rochester  Read more

We’ve all heard the adage “don’t judge a book by its cover,” but when it comes to package design, consumers spend approximately seven1 seconds making their purchase decision, and those decisions are based on looks, so it’s imperative to make sure yours stands out. But how? Here are five things to consider for creating an…  Read more

11 years of Twitter – What’s Next? Do you remember your first tweet? Today, we remember the first-ever post on Twitter, penned by CEO Jack Dorsey on March 21, 2006: “just setting up my twttr.” Twitter was created in 2006 (with the original name Twttr), by four friends who met working at a podcasting company.…  Read more

So you want to spread the word about your brand. You’ve developed a public relations strategy and think you should capitalize on social media, too – but you can’t put your finger on how it integrates with your PR plan. Understanding how to utilize social media and PR together can be tricky. In this post,…  Read more

Last night’s Super Bowl was a battle between the Atlanta Falcons and New England Patriots– and the advertisers. In the first ever Super Bowl overtime period, the Patriots took home a memorable win. But who won the advertising game? According to the USA Today, Melissa McCarthy’s “Hero’s Journey,” for the Kia Niro was ranked highest on their ad meter. We thought it’d…  Read more