So you want to spread the word about your brand. You’ve developed a public relations strategy and think you should capitalize on social media, too – but you can’t put your finger on how it integrates with your PR plan. Understanding how to utilize social media and PR together can be tricky. In this post,…  Read more

Last night’s Super Bowl was a battle between the Atlanta Falcons and New England Patriots– and the advertisers. In the first ever Super Bowl overtime period, the Patriots took home a memorable win. But who won the advertising game? According to the USA Today, Melissa McCarthy’s “Hero’s Journey,” for the Kia Niro was ranked highest on their ad meter. We thought it’d…  Read more

What’s better than Buffalo in late January? Pretty much anything. And where better to seek refuge from the gray skies and bitter cold days than the Sunshine State? Okay, I know, it could be worse (as we communally reflect on the winter of 2015), but turn down a chance to join over 40,000 golf enthusiasts…  Read more

Yes, you should call your representative and weigh in on the push to bring Uber and Lyft to Upstate New York. But ridesharing isn’t the only issue that should have your attention as the State Legislature kicks off the 2017 session. Still, just to be sure you’ve got your talking points down: Visit Buffalo Niagara…  Read more

Northtowns’ first full-service, upscale hospitality offering draws inspiration from historic Amherst couple as well as prominent WNY architect.  Read more

Northtowns’ first full-service, upscale hospitality offering draws inspiration from historic Amherst couple as well as prominent WNY architect  Read more

Restaurant grand openings, facility ribbon cuttings, the unveiling of a new brand and the start of a capital campaign all aim to raise awareness, maximize exposure and grow an organization’s bottom line. Here are 10 simple ways to prepare for launching a new product, service, company initiative or special event to streamline efforts, ensure a…  Read more

Today Invest Buffalo Niagara—the nonprofit, privately funded economic development organization representing the eight counties of Western New York—announced its 2015-16 business attraction and expansion results. “The 2015-2016 year brought a very solid number of company wins, strong job numbers and an unprecedented level of private sector investment,” said Tom Kucharski, president & CEO of Invest…  Read more

Today Invest Buffalo Niagara—the nonprofit, privately funded economic development organization representing the eight counties of Western New York—announced its 2015-16 business attraction and expansion results. “The 2015-2016 year brought a very solid number of company wins, strong job numbers and an unprecedented level of private sector investment,” said Tom Kucharski, president & CEO of Invest…  Read more