You’re invited: Lunch & Learn at High Tech Rochester  Read more

We’ve all heard the adage “don’t judge a book by its cover,” but when it comes to package design, consumers spend approximately seven1 seconds making their purchase decision, and those decisions are based on looks, so it’s imperative to make sure yours stands out. But how? Here are five things to consider for creating an…  Read more

11 years of Twitter – What’s Next? Do you remember your first tweet? Today, we remember the first-ever post on Twitter, penned by CEO Jack Dorsey on March 21, 2006: “just setting up my twttr.” Twitter was created in 2006 (with the original name Twttr), by four friends who met working at a podcasting company.…  Read more

So you want to spread the word about your brand. You’ve developed a public relations strategy and think you should capitalize on social media, too – but you can’t put your finger on how it integrates with your PR plan. Understanding how to utilize social media and PR together can be tricky. In this post,…  Read more

Last night’s Super Bowl was a battle between the Atlanta Falcons and New England Patriots– and the advertisers. In the first ever Super Bowl overtime period, the Patriots took home a memorable win. But who won the advertising game? According to the USA Today, Melissa McCarthy’s “Hero’s Journey,” for the Kia Niro was ranked highest on their ad meter. We thought it’d…  Read more

What’s better than Buffalo in late January? Pretty much anything. And where better to seek refuge from the gray skies and bitter cold days than the Sunshine State? Okay, I know, it could be worse (as we communally reflect on the winter of 2015), but turn down a chance to join over 40,000 golf enthusiasts…  Read more

Yes, you should call your representative and weigh in on the push to bring Uber and Lyft to Upstate New York. But ridesharing isn’t the only issue that should have your attention as the State Legislature kicks off the 2017 session. Still, just to be sure you’ve got your talking points down: Visit Buffalo Niagara…  Read more

Northtowns’ first full-service, upscale hospitality offering draws inspiration from historic Amherst couple as well as prominent WNY architect.  Read more

Northtowns’ first full-service, upscale hospitality offering draws inspiration from historic Amherst couple as well as prominent WNY architect  Read more