It’s been an unstoppable trend throughout 2018 and one that shows no signs of slowing in 2019: Influencers. Social media users everywhere with followings both large and small aim to post content that draws in massive engagement by their followers. Brands seek to find those with micro- and macro-influence and that fit their values as… Read more
It’s been a great year at The Martin Group. From the growth of our teams in all 3 offices, to Regional and International awards won, we have a lot to be thankful for this year. Without our talented TMG groupies and collaborative and creative clients, we would not be able to accomplish all that we do every… Read more
LEWISTON, NY – Today U.S. Senator Chuck Schumer and the Niagara Falls Bridge Commission (NFBC) officially announced the commencement of construction activity on Phase Two of the Lewiston-Queenston Bridge’s U.S. Customs Plaza modernization as part of a major three phase project to enhance operational efficiency and functionality at one of the busiest ports of entry… Read more
Answering the big questions Often, we’re tasked with marketing not just the what, but the where. A medical center, for example, is more than just the vital services they provide. It’s the team of dedicated doctors, nurses, surgeons, and others who are entrusted to deliver the necessary care to each patient. And it’s the efficient,… Read more
In celebration of National Book Lovers Day, we asked team members to share the book they’re reading now or the best book they’ve read lately. From fantasy epics to forgotten Buffalo history to inspiring memoirs, here’s what’s on our reading list. I Let You Go, by Clare Mackintosh It’s a fictional mystery and thriller… Read more
The Institute for Crisis Management (ICM) has issued its annual crisis report and not surprisingly 2017 was another record year for crises in the news. Overall, the ICM tracked 801,620 crisis news stories last year, an increase of 25 percent from 2016. It noted a portion of the increase was due to the fact they… Read more
We asked our staff what their favorite destination in New York State is and why they love it so much Here’s what they had to say. New York City That’s a no-brainer. I consider it the heart of our country and there’s just no place like it on earth. Alexa Christopher, Vice President | Brand… Read more
At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Jennifer Hunold, senior brand manager of The Martin Group’s new Albany office. Where were you working before The Martin Group and in what role? Before joining The… Read more
The Harris Corporation enlisted The Martin Group to help launched a new family of land-mobile radios geared toward these mission-critical fields. Read more