Answering the big questions Often, we’re tasked with marketing not just the what, but the where. A medical center, for example, is more than just the vital services they provide. It’s the team of dedicated doctors, nurses, surgeons, and others who are entrusted to deliver the necessary care to each patient. And it’s the efficient,…  Read more

In celebration of National Book Lovers Day, we asked team members to share the book they’re reading now or the best book they’ve read lately. From fantasy epics to forgotten Buffalo history to inspiring memoirs, here’s what’s on our reading list.   I Let You Go, by Clare Mackintosh It’s a fictional mystery and thriller…  Read more

The Institute for Crisis Management (ICM) has issued its annual crisis report and  not surprisingly 2017 was another record year for crises in the news. Overall, the ICM tracked 801,620 crisis news stories last year, an increase of 25 percent from 2016. It noted a portion of the increase was due to the fact they…  Read more

We asked our staff what their favorite destination in New York State is and why they love it so much Here’s what they had to say. New York City That’s a no-brainer. I consider it the heart of our country and there’s just no place like it on earth. Alexa Christopher, Vice President | Brand…  Read more

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Jennifer Hunold, senior brand manager of The Martin Group’s new Albany office.   Where were you working before The Martin Group and in what role? Before joining The…  Read more

The Harris Corporation enlisted The Martin Group to help launched a new family of land-mobile radios geared toward these mission-critical fields.  Read more

With cancer becoming more pervasive than ever, oncology centers are expanding their services to meet the holistic needs of patients and their families. In response to the growing need for cancer care that addresses treatment from all angles—mind, body and spirit—Pluta Cancer Center decided to open a different kind of cancer center. They came to…  Read more

Award-winning integrated communications agency’s Capital Region office a result of continued client roster growth and strategic relationship with Hearst Digital Agency BUFFALO/ROCHESTER/ALBANY, N.Y. – The Martin Group, an award-winning, “best-in-class” integrated communications agency with offices in Buffalo and Rochester, N.Y., today announced the company’s expansion into the Capital Region, effective in March 2018. The agency…  Read more

So you want to make a video. Now what?  Read more