The Importance of Paid Social Media
Home to 2.2 billion active users worldwide on Facebook and 1 billion on Instagram, there’s no denying that social media is the most important tool businesses can utilize to share their message and connect with their audience. But with Facebook and Instagram’s constantly evolving algorithm favoring the people their users interact with the most, the… Read more
A lot can happen in a year. And it did.
As we approach The Martin Group’s 18th birthday, we’re reflecting on 2018, another year of growth for our agency – and outstanding work with outstanding clients. In 2018, we enjoyed our second year at 620 Main Street, our Buffalo headquarters. We celebrated continued growth in our Rochester office which added 12 team members, doubling it’s size.… Read more
Follow the Thought Leader: How influencers shape opinions and build brands
It’s been an unstoppable trend throughout 2018 and one that shows no signs of slowing in 2019: Influencers. Social media users everywhere with followings both large and small aim to post content that draws in massive engagement by their followers. Brands seek to find those with micro- and macro-influence and that fit their values as… Read more
What We're Thankful For This Year
It’s been a great year at The Martin Group. From the growth of our teams in all 3 offices, to Regional and International awards won, we have a lot to be thankful for this year. Without our talented TMG groupies and collaborative and creative clients, we would not be able to accomplish all that we do every… Read more
U.S. Senator Chuck Schumer and Niagara Falls Bridge Commission Commence $90+ Million Plaza Modernization Project at Lewiston-Queenston Bridge
LEWISTON, NY – Today U.S. Senator Chuck Schumer and the Niagara Falls Bridge Commission (NFBC) officially announced the commencement of construction activity on Phase Two of the Lewiston-Queenston Bridge’s U.S. Customs Plaza modernization as part of a major three phase project to enhance operational efficiency and functionality at one of the busiest ports of entry… Read more
Branding & Identity: Communicating the Value of Place
Answering the big questions Often, we’re tasked with marketing not just the what, but the where. A medical center, for example, is more than just the vital services they provide. It’s the team of dedicated doctors, nurses, surgeons, and others who are entrusted to deliver the necessary care to each patient. And it’s the efficient,… Read more
What The Martin Group is reading now – and you should be, too
In celebration of National Book Lovers Day, we asked team members to share the book they’re reading now or the best book they’ve read lately. From fantasy epics to forgotten Buffalo history to inspiring memoirs, here’s what’s on our reading list. I Let You Go, by Clare Mackintosh It’s a fictional mystery and thriller… Read more
Crisis Management Institute Issues its Annual Crisis Report
The Institute for Crisis Management (ICM) has issued its annual crisis report and not surprisingly 2017 was another record year for crises in the news. Overall, the ICM tracked 801,620 crisis news stories last year, an increase of 25 percent from 2016. It noted a portion of the increase was due to the fact they… Read more
"We Love New York" - Our team's favorite destinations in the Empire State
We asked our staff what their favorite destination in New York State is and why they love it so much Here’s what they had to say. New York City That’s a no-brainer. I consider it the heart of our country and there’s just no place like it on earth. Alexa Christopher, Vice President | Brand… Read more