We have a lot to be thankful for this year at The Martin Group. From exciting projects and awards to onboarding new teammates at our growing offices, things seem to just keep on moving! To slow things down, just for a moment, we asked our team to share what they’re thankful for this year. As…  Read more

What music is playing in heavy rotation right now? Melissa Manley: Either the latest country tunes or my all-time favorite – Billy Joel! <3 Shannon Specht: Lots of Pearl Jam, Red Hot Chili Peppers, Goo Goo Dolls, Foo Fighters, and The Eagles. Also love jamming to one- or two-hit wonders like Natalie Imbruglia, Jewel, and…  Read more

It’s no secret that the healthcare industry has an urgency to create a patient experience that encompasses both offline and online, no matter the device or channel. As we move further into the digital age, can healthcare providers expect younger generations to book appointments by phone or pay bills using direct mail? They can –…  Read more

Lisa Strock has been with The Martin Group for almost 14 years, and through that time, her role has evolved as dramatically as our number of employees and offices. Starting out as an account executive and now our Senior Vice President and Managing Director of our Buffalo office, Lisa was recognized last year as a…  Read more

Growing a manufacturing company is hard work. The competing priorities can seem endless—filling orders, training workers, marketing products, keeping up with competitors, adopting new technologies, improving operations, and more. Fortunately, there’s a network of organizations across the nation that is ready and available to help manufacturers solve problems, become more competitive, and accelerate their growth.…  Read more

The Martin Group, a leading integrated communications firm with offices across New York State, is seeking a Public Relations Manager based out of Buffalo for the agency’s growing public relations department. The successful candidate will manage the various needs of multiple client accounts, deliver exceptional written communications deliverables, and find creative ways to leverage brand…  Read more

On Thursday, May 2, The Martin Group had the pleasure of attending Niagara University’s Food Marketing Center Of Excellence (FMCOE) 2019 Innovation Summit, a half-day conference in which heavy hitters from the food industry offered their unique insights around this year’s topic: “Loyalty That Lasts: Creating Personalized Customer Experiences for Loyalty in the Digital Age.”…  Read more

Recently, 19 Crimes designed a series of interactive wine labels that came to life and told of their “crimes” when viewed through the brand’s smartphone app. While we don’t have access to sales data, if the number of people pointing their phones at end caps and aisle displays is any indication, they were wildly popular.…  Read more

With steady enrollment growth, increased rankings, and accolades for academic innovation, Albany Law, the nation’s oldest independent law school, was already experiencing positive momentum. But how to transfer that momentum to an ambitious fundraising campaign? Our strategy and creative, like We Rise Together: The Campaign for Albany Law School itself, recognized and centered around a…  Read more