It isn’t news that Instagram is becoming the preferred social channel above all others, but what about the growth of features and opportunities on the platform? One billion people use Instagram every month; this means marketers and brands alike have a lot of power to harness with the mobile app. Instagram is no longer only…  Read more

Giving is changing. In a time when everything is changing, that might not be a surprising statement. But it is more than people giving with a smartphone rather than by dropping a check into a reply envelope. A fundamental change is taking place in philanthropy—and it impacts colleges and universities and the way they go…  Read more

As we move into the new decade, the digital landscape continues to evolve to meet the needs of consumers. It’s up to marketers to be innovative and reach people on the channels they’re using, and to engage with them in the way they prefer. Lead generation and traffic are still top-of-mind for marketers, which means…  Read more

The holiday season is upon us. And for many individuals and organizations alike, this means the giving season is upon us, too. Here at The Martin Group, we’re blessed to be able to help some of the most important nonprofits in Western New York raise the funds they need to fulfill their community-enriching missions. This…  Read more

We have a lot to be thankful for this year at The Martin Group. From exciting projects and awards to onboarding new teammates at our growing offices, things seem to just keep on moving! To slow things down, just for a moment, we asked our team to share what they’re thankful for this year. As…  Read more

What music is playing in heavy rotation right now? Melissa Manley: Either the latest country tunes or my all-time favorite – Billy Joel! <3 Shannon Specht: Lots of Pearl Jam, Red Hot Chili Peppers, Goo Goo Dolls, Foo Fighters, and The Eagles. Also love jamming to one- or two-hit wonders like Natalie Imbruglia, Jewel, and…  Read more

It’s no secret that the healthcare industry has an urgency to create a patient experience that encompasses both offline and online, no matter the device or channel. As we move further into the digital age, can healthcare providers expect younger generations to book appointments by phone or pay bills using direct mail? They can –…  Read more

Lisa Strock has been with The Martin Group for almost 14 years, and through that time, her role has evolved as dramatically as our number of employees and offices. Starting out as an account executive and now our Senior Vice President and Managing Director of our Buffalo office, Lisa was recognized last year as a…  Read more

Growing a manufacturing company is hard work. The competing priorities can seem endless—filling orders, training workers, marketing products, keeping up with competitors, adopting new technologies, improving operations, and more. Fortunately, there’s a network of organizations across the nation that is ready and available to help manufacturers solve problems, become more competitive, and accelerate their growth.…  Read more