It’s no secret that the healthcare industry has an urgency to create a patient experience that encompasses both offline and online, no matter the device or channel. As we move further into the digital age, can healthcare providers expect younger generations to book appointments by phone or pay bills using direct mail? They can –…  Read more

Lisa Strock has been with The Martin Group for almost 14 years, and through that time, her role has evolved as dramatically as our number of employees and offices. Starting out as an account executive and now our Senior Vice President and Managing Director of our Buffalo office, Lisa was recognized last year as a…  Read more

Growing a manufacturing company is hard work. The competing priorities can seem endless—filling orders, training workers, marketing products, keeping up with competitors, adopting new technologies, improving operations, and more. Fortunately, there’s a network of organizations across the nation that is ready and available to help manufacturers solve problems, become more competitive, and accelerate their growth.…  Read more

On Thursday, May 2, The Martin Group had the pleasure of attending Niagara University’s Food Marketing Center Of Excellence (FMCOE) 2019 Innovation Summit, a half-day conference in which heavy hitters from the food industry offered their unique insights around this year’s topic: “Loyalty That Lasts: Creating Personalized Customer Experiences for Loyalty in the Digital Age.”…  Read more

Recently, 19 Crimes designed a series of interactive wine labels that came to life and told of their “crimes” when viewed through the brand’s smartphone app. While we don’t have access to sales data, if the number of people pointing their phones at end caps and aisle displays is any indication, they were wildly popular.…  Read more

With steady enrollment growth, increased rankings, and accolades for academic innovation, Albany Law, the nation’s oldest independent law school, was already experiencing positive momentum. But how to transfer that momentum to an ambitious fundraising campaign? Our strategy and creative, like We Rise Together: The Campaign for Albany Law School itself, recognized and centered around a…  Read more

Home to 2.2 billion active users worldwide on Facebook and 1 billion on Instagram, there’s no denying that social media is the most important tool businesses can utilize to share their message and connect with their audience. But with Facebook and Instagram’s constantly evolving algorithm favoring the people their users interact with the most, the…  Read more

As we approach The Martin Group’s 18th birthday, we’re reflecting on 2018, another year of growth for our agency – and outstanding work with outstanding clients. In 2018, we enjoyed our second year at 620 Main Street, our Buffalo headquarters. We celebrated continued growth in our Rochester office which added 12 team members, doubling it’s size.…  Read more

It’s been an unstoppable trend throughout 2018 and one that shows no signs of slowing in 2019: Influencers. Social media users everywhere with followings both large and small aim to post content that draws in massive engagement by their followers. Brands seek to find those with micro- and macro-influence and that fit their values as…  Read more