We’re nearly a year into the COVID-19 pandemic, and at the time of writing this, the vaccine is being distributed to millions of Americans. The vaccine is a miracle of science, but until enough people are vaccinated, the virus will continue to spread across the nation. Amidst the economic stress, the isolation, and the general…  Read more

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events. So, while the world is clearly still in flux, we’ve…  Read more

“Ask not what your country can do for you. Ask what you can do for your country.” You know the line. You remember it. And you might even quote it from time to time. When President John F. Kennedy delivered those words in his 1961 Inaugural Address, he connected with people across the nation and…  Read more

Building a brand that benefits the community. For decades, Meals on Wheels and the Food Bank of Western New York worked together to help eradicate hunger across our community. While their efforts had an immeasurable positive impact, both organizations felt they could do more together. Before embarking on their shared mission, leadership at FeedMore WNY…  Read more

As college students finish gearing up for the new school year, the usual late-August concerns – Did I buy the right books? Do I know how to get to all my classes? – seem quaint in comparison to the unprecedented uncertainty that COVID will bring to the fall semester.  For the communications departments of our…  Read more

Outdoor play is beneficial to the health and development of children. This is a reasonable, fact-based statement, and is backed up by everyone from nationally recognized free play advocates to internationally renowned research universities. It’s a simple realization, rooted in visions of kids on playgrounds or asphalt courts, and now expanded across the ambitious expanses…  Read more

In a matter of two months, the entire world has been turned upside down. Office spaces are empty, with floors of staff members working from makeshift home offices. Normal interactions—from simple greetings at the grocery store to informal meetings over coffee—have been replaced with quick glances and necessary cancellations. Large public gatherings? Now a seemingly…  Read more

How did you get started in your profession/the industry? Paul Schmidt: I always knew I wanted to work in this industry. Graduating from Northeastern University with a Communication Studies degree and working on the ecommerce team at Reebok was how I got my foot in the door. From there, I continued my education and attended…  Read more

The most recent Gallup survey on telecommuting (released in 2017) revealed that 43% of Americans occasionally work from home (WFH). This seems reasonable, as enabling technology, family responsibilities, and the constraints of commuting have made telecommuting a favorable option—from time to time. But with the current COVID-19 health crisis affecting workers everywhere, time-to-time has transitioned…  Read more