December 29, 2019. That’s the last time now-Highmark Stadium was open to its 71,870 capacity, full of delirious fans in royal blue jerseys, red caps and the occasional Elvis costume. It’s also the last time that every parking lot off Abbott Road and its linked intersections were teeming with denizens down for 9 a.m. beers,…  Read more

Like many things recently, the third floor of 620 Main Street has changed as two Western New York advertising mainstays have decided to retire from The Martin Group. And while we’re sad to see the empty offices of Media Director Robin Needham and Senior Vice President of Public Relations Dick Shaner, we’re excited for their…  Read more

Chautauqua Institution Website https://www.chq.org Chautauqua Institution is a go-to destination for those seeking a vacation destination, concerts, lectures, as well as other experiences. As they transitioned their business due to the impact of Covid-19, their in-person events now had to shift to the virtual space, while still planning for when patrons could return to the…  Read more

By Andrew Mangini Every business or organization operates in an ecosystem dictated by government policy, stakeholder input, and public opinion. Your public relations strategy most likely works to promote your business or product in a strategic manner to your consumers and creates a positive public image. But how are you communicating to stakeholders? How do…  Read more

Remember precented times? Stopping to grab some bread and milk on the way home from the office? Browsing store aisles for new items not on the grocery list? Not internally screaming because the person behind you in line has their nose sticking out above their mask? So much of daily life has been disrupted or…  Read more

We’re nearly a year into the COVID-19 pandemic, and at the time of writing this, the vaccine is being distributed to millions of Americans. The vaccine is a miracle of science, but until enough people are vaccinated, the virus will continue to spread across the nation. Amidst the economic stress, the isolation, and the general…  Read more

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events. So, while the world is clearly still in flux, we’ve…  Read more

“Ask not what your country can do for you. Ask what you can do for your country.” You know the line. You remember it. And you might even quote it from time to time. When President John F. Kennedy delivered those words in his 1961 Inaugural Address, he connected with people across the nation and…  Read more

Building a brand that benefits the community. For decades, Meals on Wheels and the Food Bank of Western New York worked together to help eradicate hunger across our community. While their efforts had an immeasurable positive impact, both organizations felt they could do more together. Before embarking on their shared mission, leadership at FeedMore WNY…  Read more