Strategic communications are an essential offering from integrated agencies, encompassing such elements as comprehensive stakeholder outreach, editorial direction, and analytics measurement that can point the way forward.   But over the past three years, how this offering is understood and accessed has changed significantly. Communications services are finally being accessed for the whole of their capabilities,…  Read more

Starting in 1907, 141 Washington Avenue housed The University Club, a private, all-male association until it began allowing women members in 1983. Deshanna C. Wiggins, CEO of the Albany Black Chamber of Commerce & Social Club offers the inside scoop on the transformation of the building in the heart of downtown Albany into a community-inspired…  Read more

Brands, styles, and faces may change year to year, but the Super Bowl annually showcases the smartest creative, hottest celebrities, and trendiest companies as part of one of the world’s most-watched events. Thirty-second Super Bowl LVII ads cost a reported $7 million, putting estimated ad revenue from this year’s game likely north of $700 million.  …  Read more

Public relations professionals and journalists depend on each other to do their jobs. But it’s not always the easiest relationship to manage. As a former TV producer and newsroom manager, I have dealt with my share of pesky PR people who simply don’t get it. Now that I’m on the other side, I can see…  Read more

Our team recently attended the “Scaling Your Innovative Food Startup: Trends and Lessons in Consumer Packaged Goods”, hosted by Cornell University, with six esteemed keynote speakers whose areas of expertise included product innovation, funding, manufacturing, and branding. The panel was extremely informative, especially for startups in the CPG category, but their insights really transcend any…  Read more

It’s no secret that TikTok is dominating the top of the social media charts. Gaining most of its traction during the COVID-19 pandemic with no plans to slow down anytime soon, TikTok describes itself as the leading short-form video platform, with over 1 billion active global users.   No matter what your objectives are, TikTok may…  Read more

By Caitlin Tracy Banking is a highly competitive industry, making it increasingly difficult for banks to find innovative ways to stand out and achieve long-term success. This problem is especially true for regional banks since they lack the resources and scale of their national and international counterparts. However, regional banks have a strong local authenticity,…  Read more

As the world moves in a more sustainable direction and continues to recover post-pandemic, our resident packaging experts—Lianne Coogan, Melissa Ortiz, and Rachel Giralico—collected their thoughts on packaging trends happening right now. From color choices and design, consumer targeting and e-commerce, we break down the best ways to balance practicality with style.  What trends are…  Read more

As in most industries, the pandemic not only caused a momentary shut down of video production, but also left an indelible mark on how creators, agencies, and in-house teams produce video content. From safety protocols to remote working, new limitations and challenges have forced us to get creative with more than just the work itself.…  Read more