Challenge Since 1998, Kaleida Health—a not-for-profit health system comprised of five major locations and various other community health resources—has become a leading healthcare services provider in Western New York. Kaleida Health continuously invests in people, facilities, equipment, and technology to ensure access to the very best quality of care for its community; and from primary…  Read more

Here’s a simple statement we can all agree on: Volunteering for causes that assist those in need is both good for one’s community—and even better for one’s soul. Volunteering provides a sense of purpose, belonging, and togetherness. It teaches professional skills and enhances empathy; it can connect one with new friends and introduce new insights…  Read more

Good news, everyone: We’ve finally reached the days when we thankfully emerge from winter, toss off the blankets that bundled us through four months, and enter a glut of celebrations that yields everything from Easter baskets, Mardi Gras beads, and college basketball buzzer-beaters. It’s a magical time, but when considering this annual period of prominent…  Read more

Every March, Women’s History Month recognizes both the imprint that women have had on our society and the impact on its ongoing trajectory, day after day. This year’s theme—established by the National Women’s History Alliance—is “Moving Forward Together! Women Educating & Inspiring Generations.” This theme certainly resonates with The Martin Group, an integrated communications firm…  Read more

Relatively few industries touch nearly everyone in America—but healthcare is one of them. Whether it’s the rising cost of medical care, the challenge of finding a primary care physician, or deciding whether to get a flu shot, healthcare decisions are a great equalizer. Changes in this industry can significantly impact all of us, so what’s…  Read more

The intersection of business, government, and media — that’s where a successful public affairs strategy lives. And smack dab in the middle of it all is The Martin Group’s award-winning Public Affairs team.   Over the years, our team of highly skilled public affairs experts has cultivated relationships with all three of the aforementioned groups across…  Read more

Appointment television might feel almost nonexistent these days, albeit for one particular realm of programming: sports. The biggest games still have people tuning in live and in big-time numbers. And while the NFL season is about to come to an end, we’re gearing up for the most anticipated night in football, advertising, and snack inhalation.…  Read more

Our professional focuses provide a lot of benefits to our lives. But no matter how much we like our jobs or how deeply connected we feel to our work, we all need a break—and something secondary to enliven our lives, even for a just a few hours a week.  That’s where our hobbies come in.…  Read more

It’s almost time to say goodbye to another year—but not before acknowledging a few public relations lessons we learned along the way.   This past year, we’ve seen the increased progression of branding as a valuable PR tool for businesses and the C-suite. We’ve watched video content rise as an expected tactic of most campaigns,…  Read more