Sometimes, our food acts as boring, necessary fuel to keep us upright, cognitive, and moving forward. It’s not exciting or adventurous; it’s utilitarian, with meals void of the creativity necessary to make it into something special.  But not always. Thankfully. With its myriad flavors and infinite possibilities, food can be a source of excitement, entertainment,…  Read more

Imagine you’re the captain of a massive ship. You wouldn’t wait for a storm to hit before figuring out where your life jackets are, right? Or if there are enough for everyone on board? Being ready was the key idea behind a recent disaster preparedness exercise The Martin Group facilitated with National Fuel, Western New…  Read more

An author, athlete, activist and documentary film maker, Kathryn Bertine has been on the forefront of advocating for equity for women in professional cycling. Instrumental in the movement that successfully lobbied the Tour de France to include women in the sport’s signature competition, she continues her work on the gender pay gap through her non-profit,…  Read more

Years before navigating the complexities of integrated communications here at The Martin Group, we were all just kids, spending our Decembers waiting for the gifts the holiday season would bring. Enticed by catalogs, colorful ad campaigns or grassroots fervor that boosted the allure of everything from weird-looking dolls to tradable discs, we devised lists full…  Read more

In just a week, we will officially kiss 2023 goodbye and say hello to 2024. But before you slam your laptops shut, eat your body weight in cookies, and scroll TikTok for hours on end, we have some final insights for you. We’ve already covered creative, but as an integrated communications firm, we’re looking at…  Read more

Remember when you actually had to show up in-person to a business to see if they offered the product or service you needed? The idea seems antiquated, but this was the norm just over two decades ago. With the arrival of Google and other online search engines, this all changed—and allowed us to do our…  Read more

For anyone who doesn’t pay attention to American pop culture or sports, please allow us to fill you in on the absolute domination of Taylor Swift and Travis Kelce right now. After Kelce famously attempted to ask Taylor Swift on a date using her token friendship bracelets made popular by her record-breaking Eras Tour, the…  Read more

Creating the perfect canvas for pushing boundaries Situation Over the last few years, PUMA’s growing presence—and success—within Foot Locker has led to more opportunities for the international brand. With this came a more focused, long-term approach to elevating the brand’s presence within Foot Locker’s family of brands—including Kids Foot Locker, Champs, Eastbay, and Foot Action—that…  Read more

Home is more than a spot on a map. Ask any New Yorker — there’s a reason “where does upstate begin?” is hotly debated. It’s the same reason Buffalonians will correct anyone who dares say they’re upstate. (They’re in Western New York, thank you very much.)  It’s because each geographic location — a person’s original or…  Read more