Three years ago this month, New York officially passed the Marijuana Regulation & Taxation Act (MRTA), legalizing adult-use cannabis across the state. Since then, the Office of Cannabis Management has opened in Albany; more than 80 legal dispensaries have opened across the state; and work to aid communities disproportionately affected by years of cannabis criminalization…  Read more

Technology can move quickly, and change dramatically, over the course of a career. When Courtney Jeffries graduated from the University of Washington in 2004, social media wasn’t even part of the conversation for most sports organizations. Building on her own curiosity toward emerging business trends and her resume of experience – including VP of Business…  Read more

With decades of creative and entrepreneurial experience, Lauren helps counsel The Martin Group and our clients regarding various growth and new business opportunities. The former owner of an award-winning, boutique design firm, she offers an unparalleled enthusiasm and dedication to delivering for both clients and the many communities our agency serves. Active outside of the…  Read more

Another big game is in the books, and we’ve seen plenty of day-after assessments of the ads interspersed throughout on-field action (and suite shots of Taylor Swift). But how many of these analysts took THREE WHOLE WEEKS to let these ads re-air, worm their way into the public consciousness, and age in a way that…  Read more

Sometimes, our food acts as boring, necessary fuel to keep us upright, cognitive, and moving forward. It’s not exciting or adventurous; it’s utilitarian, with meals void of the creativity necessary to make it into something special.  But not always. Thankfully. With its myriad flavors and infinite possibilities, food can be a source of excitement, entertainment,…  Read more

Imagine you’re the captain of a massive ship. You wouldn’t wait for a storm to hit before figuring out where your life jackets are, right? Or if there are enough for everyone on board? Being ready was the key idea behind a recent disaster preparedness exercise The Martin Group facilitated with National Fuel, Western New…  Read more

An author, athlete, activist and documentary film maker, Kathryn Bertine has been on the forefront of advocating for equity for women in professional cycling. Instrumental in the movement that successfully lobbied the Tour de France to include women in the sport’s signature competition, she continues her work on the gender pay gap through her non-profit,…  Read more

Years before navigating the complexities of integrated communications here at The Martin Group, we were all just kids, spending our Decembers waiting for the gifts the holiday season would bring. Enticed by catalogs, colorful ad campaigns or grassroots fervor that boosted the allure of everything from weird-looking dolls to tradable discs, we devised lists full…  Read more

In just a week, we will officially kiss 2023 goodbye and say hello to 2024. But before you slam your laptops shut, eat your body weight in cookies, and scroll TikTok for hours on end, we have some final insights for you. We’ve already covered creative, but as an integrated communications firm, we’re looking at…  Read more