As a Senior Public Affairs Manager, you will act as a trusted advisor to the client, consulting with them to proactively manage their entire brand with the goals of meeting client agreed upon objectives, effectively communicating with the public, and maintaining a favorable image. At The Martin Group, we have a different brand of thinking.…  Read more

A former Division I women’s lacrosse player at Georgetown University, Kristen Bandos has helped build a pro league from scratch. As Vice President, Partnership Marketing at the Premier Lacrosse League (PLL) she is connecting brands to the sport, to athletes, and raising the profile of the game in the United States and globally. The following…  Read more

An incredible amount of change has swept through the food industry in just four years. From structural upheaval at the hands of a worldwide health emergency to shifting needs of customers across all demographics, the industry has advanced—and its transformation continues to be a work in progress. But what happens next? Where will this essential…  Read more

Not a day goes by that we don’t hear how artificial intelligence (AI) is changing the way we live and work. It’s a seismic shift; and in many industries, AI has fundamentally transformed the way companies conduct business, communicate with customers, and solve pain points that continue to impact both. This couldn’t be truer than…  Read more

Once upon a time, the idea of the podcast was both a novelty and nowhere near the first way individuals chose to communicate ideas, connect with listeners, or start a conversation. To many listeners, it was talk radio for your laptop or mobile device—but this classification was far too simplistic. The accessible medium provided a…  Read more

On March 28, 2024, with the help of The Martin Group’s public relations team, experienced sports executive, pro athlete, and Western New York native Peter Marlette, Jr. announced the formation of Buffalo Pro Soccer, his ambitious plan to bring a men’s USL Championship club and a brand-new soccer stadium to the Queen City by 2026,…  Read more

Cheri Kempf is a Senior Vice President at Athletes Unlimited, a network of professional women’s sports leagues that launched in 2020 featuring softball, indoor volleyball, basketball, and lacrosse. Kempf oversees broadcasting for all four sports, negotiating media rights deals and managing all aspects of production and game presentation. Prior to Athletes Unlimited, Kempf was Commissioner…  Read more

The Olympics may happen once every four years, but the work of athletes and reporters never stops. Currently the Olympics reporter for Sports Business Journal, Rachel Axon is preparing to cover her sixth Olympic Games at Paris in 2024. She spent more than 10 years at USA Today as an Olympics reporter and sports investigative…  Read more

Over the past two decades—and even the past two years—tactics used across advertising and marketing campaigns have evolved.  But throughout myriad changes, one thing continues to remain a constant: people still sell products.   Consumers still yearn to be reached in a relatable way, and over the years, the right face, voice or personality has made…  Read more