Not a day goes by that we don’t hear how artificial intelligence (AI) is changing the way we live and work. It’s a seismic shift; and in many industries, AI has fundamentally transformed the way companies conduct business, communicate with customers, and solve pain points that continue to impact both. This couldn’t be truer than…  Read more

Once upon a time, the idea of the podcast was both a novelty and nowhere near the first way individuals chose to communicate ideas, connect with listeners, or start a conversation. To many listeners, it was talk radio for your laptop or mobile device—but this classification was far too simplistic. The accessible medium provided a…  Read more

On March 28, 2024, with the help of The Martin Group’s public relations team, experienced sports executive, pro athlete, and Western New York native Peter Marlette, Jr. announced the formation of Buffalo Pro Soccer, his ambitious plan to bring a men’s USL Championship club and a brand-new soccer stadium to the Queen City by 2026,…  Read more

Cheri Kempf is a Senior Vice President at Athletes Unlimited, a network of professional women’s sports leagues that launched in 2020 featuring softball, indoor volleyball, basketball, and lacrosse. Kempf oversees broadcasting for all four sports, negotiating media rights deals and managing all aspects of production and game presentation. Prior to Athletes Unlimited, Kempf was Commissioner…  Read more

The Olympics may happen once every four years, but the work of athletes and reporters never stops. Currently the Olympics reporter for Sports Business Journal, Rachel Axon is preparing to cover her sixth Olympic Games at Paris in 2024. She spent more than 10 years at USA Today as an Olympics reporter and sports investigative…  Read more

Over the past two decades—and even the past two years—tactics used across advertising and marketing campaigns have evolved.  But throughout myriad changes, one thing continues to remain a constant: people still sell products.   Consumers still yearn to be reached in a relatable way, and over the years, the right face, voice or personality has made…  Read more

With its evolution into online operation and the needs of its customers changing by the day, banking institutions are always looking for new ways to connect with customers—and stand out from the competition.  At this time of year—as home improvement projects are conceptualized, and many look to purchase a new or their first home—banks have…  Read more

Not-so-hot take: We’re now living in a time of seemingly endless exercise options. State-of-the-art fitness centers are in every town. Full-body workouts can be conducted through an app on your phone, and strength training suggestions are fed throughout our endless scrolls down Instagram and TikTok. It’s all so accessible…and more within our control than ever…  Read more

Nicole M. LaVoi, Ph.D. is a Senior Lecturer in the area of social and behavioral sciences in the School of Kinesiology at the University of Minnesota where she is Co-Director of the Tucker Center for Research on Girls & Women in Sport. She is program manager for the Tucker Center’s program, Coaching HER which aims to…  Read more