Recently, New Era Cap charged TMG with shining some attention on their new NFL On-Field Reflective Collection. Featuring a reflective technology, the NFL team logos on the caps stand out with a camera flash (or under stadium lights). To help showcase how the unique technology “pops,” TMG crafted animated GIF and Flash files for New…  Read more

The Martin Group (TMG) announced today it has acquired Travers Collins & Company and will absorb the nucleus of the Travers Collins client list and numerous employees to significantly expand its in-house public relations practice to complement TMG’s fast-growing branding, advertising and digital offerings. The transaction is effective immediately; terms were not disclosed. TMG, based in new offices at…  Read more

Relatively few industries touch nearly everyone in America—but healthcare is one of them. Whether it’s the rising cost of medical care, the challenge of finding a primary care physician, or deciding whether to get a flu shot, healthcare decisions are a great equalizer. Changes in this industry can significantly impact all of us, so what’s…  Read more

The intersection of business, government, and media — that’s where a successful public affairs strategy lives. And smack dab in the middle of it all is The Martin Group’s award-winning Public Affairs team.   Over the years, our team of highly skilled public affairs experts has cultivated relationships with all three of the aforementioned groups across…  Read more

Appointment television might feel almost nonexistent these days, albeit for one particular realm of programming: sports. The biggest games still have people tuning in live and in big-time numbers. And while the NFL season is about to come to an end, we’re gearing up for the most anticipated night in football, advertising, and snack inhalation.…  Read more

Our professional focuses provide a lot of benefits to our lives. But no matter how much we like our jobs or how deeply connected we feel to our work, we all need a break—and something secondary to enliven our lives, even for a just a few hours a week.  That’s where our hobbies come in.…  Read more

It’s almost time to say goodbye to another year—but not before acknowledging a few public relations lessons we learned along the way.   This past year, we’ve seen the increased progression of branding as a valuable PR tool for businesses and the C-suite. We’ve watched video content rise as an expected tactic of most campaigns,…  Read more

Reading is fundamental to every task within an integrated communications firm—but it’s not always what any professional would refer to as “fun.” Necessary? Yes. Instructional and always integral to a successful project or campaign? You bet. But enchanting, gleeful, and fantastical? Not always. That’s why this October, our team at The Martin Group started our…  Read more

A Western New York native, Bridget Niland has excelled as an athlete, an advocate and an administrator. Currently serving as Dean of the College of Hospitality, Tourism and Sports Management at Niagara University, Bridget is a graduate of the University at Buffalo Law School. She served in several management roles at the NCAA’s national office,…  Read more