The most successful nonprofit campaigns—the ones that attract donors, volunteers and advocates—blend brand awareness, compelling messaging, attention-grabbing design and sound fundraising strategy. The Martin Group is proud of its new initiative to unite branding, awareness and fundraising strategies for area nonprofits, as well as announce the hiring of 25-year nonprofit veteran Karen Higman as practice…  Read more

With copywriting in his DNA (both his father and brother are copywriters) and a love for exploring ideas in his heart, it was only natural that Matt’s path led him to advertising. Before joining The Martin Group, Matt wrote for a firm in Rochester, where he serviced clients such as Pacific Gas & Electric, The…  Read more

Lianne’s love of graphic design, typography and branding, coupled with her passion for fine art and photography, have laid the groundwork for her award-winning creative. A member of The Martin Group since 2009, she brings an innate appreciation for beautiful design to her role as associate creative director. From concepting to producing and directing creative,…  Read more

With an ardent interest in finance, economic development and innovation, John uses his many years of communication experience to lead The Martin Group’s public relations department, while planning and implementing strategic PR solutions for clients like M&T Bank, New Era Cap, FuzeHub and NYSTAR. Beginning his career as print journalist, John served as Communications Director…  Read more

Dave’s creative drive is to make the complex simple and the user experience memorable. His career began with The Wolf Group where he designed a logo for the Niagara Falls Chamber of Commerce that’s still in use today and has been viewed by millions of people. Since then, Dave has developed a versatile arsenal of…  Read more

Andrew earned his stripes at the agency, starting at The Martin Group as an intern in 2012. His dedication and creative drive led to a full-time position, and he now specializes in branding/identity projects, campaign promotions and motion graphics. With five years of experience, he works with marquee agency clients like New Era Cap, Lids…  Read more

A dynamic visionary who spearheaded the rebranding of The Martin Group, Michael oversees the conceptual and visual output of our art directors, designers, writers, and creative supervisors. His creative passion and insightful leadership bring brands to life with distinguished style and distinctive results, whether they are for local concerns or international industries. Brands the ADDY award-winning…  Read more

With an active role in guiding the agency’s new business, strategy, public relations, public affairs, and content divisions, Matt helps drive agency-wide growth and expansion, while advancing the positioning of The Martin Group within the many markets we serve. He also abides by the basic mantra of always—being kind, being truthful, taking the high road…  Read more

The Martin Group (TMG) was recently recognized by the Academy of Interactive Visual Arts (AIVA) for exceptional web design, web marketing and web advertising by scoring one gold and one silver award for client work in the annual global  W3 Awards. TMG received Gold for Corporate Communications for U&S Services, which engages visitors in a dynamic new…  Read more