She's Got Next: Jesse Ladoue McMullen, New Era Cap
Jesse Ladoue McMullen is the Marketing Director, Licensed Sports for New Era Cap, the international sports and lifestyle brand. She began with the company in October 2017 as the Marketing Manager, Baseball. A new mom, she talks about how she crafted her return to work along with why she always reads the comments and what… Read more
New Era Cap – Fit for Glory
Crafting the right fit at the intersection of sports and culture. In an effort to bring all of New Era Cap’s sports affiliations under one narrative umbrella, New Era Cap asked The Martin Group to concept, produce and execute tactics for their upcoming “Fit For Glory” campaign. Marketing across all NFL, MLB and NBA on-field/court… Read more
New Era Cap
When New Era Cap Company – the largest sports-licensed headwear company in the world and the official on-field cap of Major League Baseball – needed high-impact campaigns to promote its legendary, authentic MLB caps, they turned to The Martin Group. After creating the identity for New Era’s revolutionary new performance cap technology and designing all… Read more
An All-Star campaign for New Era Cap.
As the Official On-Field Cap of Major League Baseball and the MLB All-Star Game, New Era Cap turned to TMG to lead the creative for the latter event’s limited edition 59FIFTY® cap. Playing off of New Era’s trademark statement and the cap’s dual striped design, we developed the headline “This is the Cap That Shows… Read more
The Martin Group earns 14 awards, 19 nominations at 2024 Capital Region MARCOM Awards
The Martin Group earned 14 awards and 19 finalist nominations—the most of any organization—at the 2024 Capital Region MARCOM Awards. The awards, presented at the GE Theater in Schenectady, recognize outstanding work across several communications disciplines from integrated marketing campaigns to strategic public relations to cutting-edge digital website designs. This year’s range of honors reflects… Read more
Summer 2024 Headliners: Keeping up with the trends and landing coverage across industries
What do Kamala Harris, Charli XCX and The Martin Group’s public relations and public affairs teams all have in common? We have one word for you: BRAT. Our colleagues have been working with clients to maximize each moment over the last several months. We’ve made headlines and landed huge wins in publications across the country,… Read more
Things to know for SEO: Google launches new AI Overviews
AI (artificial intelligence) has taken the world by storm in recent years, from multipurpose tools like ChatGPT, to the release of Microsoft’s “Copilot” chatbot. Now, it’s Google’s turn. On the same day as their I/O conference, May 14, 2024, Google introduced their new “AI Overviews” search engine feature to the United States market. By the… Read more