In addition to supporting “big league” sports like the NFL, NBA and MLB, New Era Cap produces an impressive line of high performance caps for golfers. To give New Era’s Golf division somewhere to put specialized content, showcase featured products, announce news and awards, and educate customers about the headwear line, New Era needed a separate microsite from the overall neweracap.com. Utilizing a clean and classy design with little “extras” like animation for page loading and hover states, the mobile responsive site offers user-friendly navigation and considerable information. The site also features a customization section that allows a business to envision what their personalized New Era Golf cap will look like with its own logo and choice of colors.