New Era Cap

Attack / Defend Display Banners

Project Overview

Our partners at New Era Cap needed a series of display ads to support its new ATTACK/DEFEND line of caps. Leveraging existing creative concepts we adapted their designs for in-store displays and print advertisements to work across a range of display ad sizes. Due to a short window for execution we utilized a quick masking technique to simulate the smoke plume effect while keeping the ads within file size restrictions.

Banners – Attack

1024×66
160×600
300×250
300×600
320×50
728×90
970×90

Banners – Defend

1024×66
160×600
300×250
300×600
320×50
728×90
970×90