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New Era Cap

2020 Cold Weather Campaign

Project Overview

Our partners at New Era Cap needed a series of display ads to support its yearly Cold Weather line of caps. Compared to prior campaigns, the revised campaign concept focused on more aggressive weather effects to highlight the quality and durability of the camp. Leveraging these creative concepts we adapted their designs for in-store displays and print advertisements to work across a range of display ad sizes. The snow/elemental animations were built to be fine-tunable to match the needs of specific ad sizes while keeping within file size restrictions.

Banners – V1

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Banners – v2

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Banners – v3

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