Meet the Team: Christine Goodwin

What was your path to what you’re doing now

Christine: My family is full of creative minds, which influenced my love for all types of creative mediums. I always knew I’d be in this industry but was unsure which avenue to pursue. After a nudge from my parents towards a degree in graphic design, I never turned back. I have worked and grown alongside amazing colleagues and mentors along my career path, and I can’t imagine doing anything else.

Did you have any mentors along the way?

Christine: I have had many, but one rises to the top. She is strong, enthusiastic and inspiring – an expert in her field, and has a personality that commands the room… she is brutally honest at times, but I respect that!

What kinds of projects are you working on right now?

Christine: A range of Wegmans projects including department and seasonal campaigns, print for new store openings, in-store signage and creative for social.

What are you passionate about?

Christine: I have a passion for all creative challenges – whether it’s client related or a DIY project at home. I love the process and reward of seeing the finished product after hard work and dedication.

How do you spend your time outside of work?

Christine: Cherishing time w/my two daughters, tackling home projects and maintaining a balance with an active lifestyle.

If there’s a quote that, in one way or another, sums up the way you view and live your life, what would it be?

Christine: Success doesn’t have to be a destination. It’s about being a better version of yourself every day.

If you had three things you could pack on a trip for a few days, what would those three things be?

Christine: My daughters (counting them as 1), bathing suits, sunscreen.

What is the top travel destination on your bucket list?

Christine: Exploring Asia’s islands, starting with Palawan

What’s your dream client or project?

Christine: Aside from my current (not joking, Wegmans was my dream client when I decided to move to Rochester) – photographer for National Geographic (if I didn’t have kiddos)

What’s your favorite animal?

Christine: Cheetah – fastest animal, and I love cats

What do you like most about The Martin Group?

Christine: I love the diversity and depth of talent at The Martin Group, and how quickly and seamlessly we’re able to collaborate across departments and offices.