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July 18, 2019

Analytics a combination of tools and processes used to measure the impact of our digital marketing campaigns.

We align our Analytics tracking efforts with a campaign’s Key Performance Indicators (KPIs) and goals. This allows us to measure and review whether the tactics of a campaign are working or whether adjustments need to be made.

We use tools such as Google Analytics, Google Tag Manager, Tracking Pixels, and Google Data Studio to help measure and monitor our work.

Have a question? We can help.

Mandy Bly

Senior Digital Marketing Manager

1-716-422-5358 x359

Levi Neuland

Senior Vice President | Digital Marketing

1-716-242-7498 x368

Note: Analytics reporting can come from multiple places within the agency.

Documents / Guides

Analytics & Optimization Video (Digital Week)

Example Dashboards

Blog Posts