Hats off to the troops.

In commemoration of fallen American servicemen and women, New Era Cap produced a special cap that was worn by Major League Baseball players during this year’s Memorial Day weekend games. Our campaign to promote The New Era® MLB® Memorial Day Stars & Stripes 59FIFTY® Cap used the distinctive “digital camouflage” in the background, featured the headline “This Is The Cap That Honors Our Heroes,” and presented current MLB stars paying their respects to the military by holding their special caps over their hearts.