The Martin Group, a leading integrated communications firm with offices across New York State, is seeking a Public Relations Manager based out of Buffalo for the agency’s growing public relations department. The successful candidate will manage the various needs of multiple client accounts, deliver exceptional written communications deliverables, and find creative ways to leverage brand stories to gain favorable brand and reputational outcomes for clients.
At The Martin Group, the difference is making one. It’s an identity and way of thinking that defines who we are as an agency. We believe we’re here to make a difference for our clients, colleagues, and communities every day. You will be successful in this role if you have great communication and storytelling skills, enjoy engaging with others, write with exceptional skill and precision, and demonstrate creativity in delivering solutions. The ideal candidate is passionate about what they do and committed to professional growth and propelling client success.
Primary Responsibilities:
- Acts as the day to day contact for various clients, managing their public relations needs and overseeing any creative service requests, as well as vendors and outside consultants as needed
- Helps clients achieve success through personalized service and an understanding of their industries and business objectives, as well as their challenges and opportunities
- Works with senior members of the team to create and implement PR strategies and campaigns that align with clients’ goals and objectives by identifying target audiences and setting measurable goals
- Writes press releases, media advisories, scripts, speeches, talking points, briefing documents, blog content, advertising copy, and other internal and external PR content for clients and the agency
- Builds and maintains relationships with journalists, editors and influencers through effective story pitching, interview coordination, inquiry management, and networking
- Plans and coordinates events such as press conferences, product launches and community outreach initiatives to generate positive publicity and engage key stakeholders, and serves as client and agency representative at such events
- Tracks media coverage for client campaigns using various metrics and tools, assesses public opinion, and works with senior members of the team to provide clients with results and recommendations for future strategies
- Writes compelling and on-brand content for digital and social channels, and demonstrates an aptitude and willingness to manage social media campaigns and efforts
- Attends networking and media events, as well as meetings with clients, suppliers and partner organizations to discuss aspects of PR campaigns and activities
- Demonstrates capability to provide strategic counsel to clients at a moment’s notice with support from account leads or other senior members of the PR team
- Assists in delivering presentations to various internal and external audiences, including media trainings for clients and new business pitches
- Creates and manages client budgets and works with the PR team to ensure projects are completed within budget
- Establishes community relationships to expand the agency’s network with the intention of contributing to future new business initiatives
- Executes various research projects as needed for clients and senior members of the team
Skills and Abilities:
- Outstanding and widely recognized ability to craft written content, copy and messaging in various styles, voices and tones tailored to different audiences, product categories, and branding initiatives
- Passionate and up to date on the latest in local and national news, current events, digital trends and tactics
- Ability to mobilize audience participation and engagement, and develop compelling content and editorial pieces
- Communicates clearly and effectively in person, via email, and over the phone with clients, PR team members, and other agency staff at every level on various projects or topics
- Deliver strong and engaging presentations on various topics and to various audiences
- Ability to consistently meet deadlines, surpass client expectations, manage competing priorities, and demonstrate competence and discretion related to high-profile projects at all times
- Ability to be proactive, reliable, and accurate with a keen eye for detail
- Proficient with X, Facebook, LinkedIn, Instagram, and other social media platforms
- Proficient with Microsoft Office, Zoom, Dropbox and various productivity tools; familiarity with WordPress, Hootsuite, and other similar tools
- Collaborates effectively internally and across departments to achieve agency and client goals
Requirements:
- Minimum of 4 years of experience in public relations or communications
- Bachelor’s degree in communication, journalism, or related fields, or equivalent work experience
- Writing samples that clearly showcase your ability to craft engaging content
Salary Range: $60,000 – $75,000/yr
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The Martin Group shall not discriminate against any employee or applicant for employment because of race, creed (religion), color, sex, national origin, sexual orientation, military status, age, disability, predisposing genetic characteristic, marital status or domestic violence victim status, and shall also follow the requirements of the Human Rights Law with regard to non-discrimination on the basis of prior criminal conviction and prior arrest.
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