There’s a principle of physics that says the act of observing and measuring something changes its outcome. At The Martin Group, that is the first principle of our Analytics.
Every campaign and brand we create is strategically designed to generate results. And those results are magnified by our analytics, which continue throughout every phase of a project and cross disciplines from traditional media to digital to social media. Only through the constant observation, measurement, adjustment and improvement can we get results that are worthy of our partnership with our clients.