It may not surprise you to read that The Martin Group thinks differently about our creative product. We don’t believe the act of crafting it is among the most noble professions on earth nor do we believe the ability to do so is a gift from above. We like awards as much as anyone and win more than our share, but we create for the success of our clients. We push the creative envelope, based on sound, integrated and collaborative strategy, because we think it will help our clients achieve their goals—by cutting through clutter, by changing minds and by motivating action.
We believe our Creative group brings together one of the most remarkable crews of talented people. But we do it for you, not for us. We also believe that, unlike some of our other less-tangible Disciplines, our creative speaks for itself—better than we can here in describing it.
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