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TMG’s relationship with the YMCA Buffalo Niagara continues with the promotion of the Y’s Trifecta Weekend. Encompassing radio and online media, the campaign’s purpose is to increase enrollment in their summer camp program. In addition to waiving the annual join fee from April 29 through May 1, the Trifecta Weekend highlights the Y’s Healthy Kids Day activities (which feature healthy eating tips and fun family fitness moves) and their Summer Camp Expo event (which offers additional savings on camp reservations and provides an opportunity to meet the Y’s camp counselors). Drawing from the ongoing YMCA creative, this late April campaign shows kids having fun and enjoying the great outdoors at camp.