The Martin Group Wins 14 Commendations in 33rd Annual Healthcare Advertising Awards

TMG received 14 awards as part of the national Healthcare Advertising Awards, announced April 25, 2016.

“The Martin Group is very proud of the work we do for our local healthcare institutions,” said Tod Martin, president and chief creative officer of The Martin Group. “As the medical and life sciences industries in Buffalo and Upstate New York continue to grow and evolve, our firm is keenly focused on bringing value and top-tier creative offerings to our client partners to help them remain at the forefront of customer awareness and innovation. Our work, in campaigns that span outdoor advertising, print, digital, TV, and radio, reflects each institution’s unique brand attributes as well as the effectiveness of our creative services team.”

The Martin Group was awarded in the following categories:

Erie County Medical Center Corporation

BRONZE                     Television Single                     ECMC “Today” TV Spot

Gates Vascular Institute: Buffalo General Medical Center

GOLD                          Radio Single                            Hearts in the Right Place

BRONZE                     Magazine Single                      Hearts in the Right Place

MERIT                         Outdoor                                   Hearts in the Right Place

MERIT                         Television Single                     Hearts in the Right Place

MERIT                         Total Ad Campaign w/TV        Hearts in the Right Place

Hudson Building for the Benefit of Hospice Buffalo

MERIT                         Poster                                     Stay Beautiful Poster

Kaleida Health

GOLD                          Newspaper Single                   Prospectus Ad 2016  

BRONZE                     Radio Series                           Care Better Radio Spots

MERIT                         Total Ad Campaign w/TV        Care Better Campaign

MERIT                         Magazine Series                     Care Better Print Ads

Kaleida Health: Family Planning

GOLD                          Television Single                     Negative Attitude TV Spot

Niagara Falls Memorial Medical Center Foundation      

GOLD                          Poster                                     The Premier 2015 Poster

Niagara Falls Memorial Medical Center Foundation      

MERIT                         Other                                       The Premier 2015 Event Invitation

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. Each year, the Healthcare Marketing Report engages a national panel of judges to review all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.