Senior Public Affairs Manager

As a Senior Public Affairs Manager, you will act as a trusted advisor to the client, consulting with them to proactively manage their entire brand with the goals of meeting client agreed upon objectives, effectively communicating with the public, and maintaining a favorable image.

At The Martin Group, we have a different brand of thinking.  You will be successful in this role if you’re passionate about client success and connecting with every contact, deliver what is promised to internal and external contacts, demonstrate creativity in delivering solutions and are committed to your own person growth and development.

Primary Responsibilities:

• Acts as a trusted advisor to the client, consulting with the client to proactively manage their entire brand with the goal of maintaining a favorable public image
• Maintains a solid understanding of the political and business landscape regionally, statewide, and nationally. Utilizes information to develop the client’s strategic plan.
• Helps clients achieve success through personalized service and an understanding of their businesses and the market to proactively address challenges and opportunities
• Develops and manages strategic plans and ensure they stay aligned with the client’s overall objectives
• Approaches problems as opportunities. Asks questions, takes initiative, and overcomes adversity in order to provide creative solutions to clients’ complex and challenging high stakes issues.
• Leads the media outreach initiatives in the business inclusive of pitching, handling media queries and managing relationships between the client and local media
• Attends networking and media events and meets with suppliers and partner organizations to discuss aspects of PA campaigns and activities. Runs client meetings independently.
• Oversees and contributes to the creation of press releases media advisories, scripts, speeches, talking points, blog content, social media postings, strategy memos, and other internal/external Public Affairs content
• Serves as the lead day-to-day contact and provides direction to PA team on strategy and tactical media outreach
• Delivers presentations to various audiences
• Creates and manages the budget and works with the PA team to ensure that projects are completed within the budget
• Builds strong relationships with key media outlets, bloggers, analysts and industry & community associates
• Coaches and delegates work to PA Managers, Specialists, and Coordinators
• Leads efforts for proposal copy.
• Actively participates in new business process/presentations
• Assists with the hiring and training process for the PA team

Secondary Responsibilities:

• Plans special events and press conferences

Skills and Abilities:

• Communicates effectively in person, virtually, via email, and via the telephone with both the client and the agency’s Public Affairs team on specific projects
• Ability to write content, copy and messaging in variety of styles, voices and tones, adaptable to different target audiences or branding initiatives
• Strong presentation skills
• Ability to consistently meet deadlines, surpass client expectations, and demonstrate competence and discretion at all times.
• Knowledge of news and digital trends and tactics, with the ability to mobilize audience participation and engagement, and develop content and editorial pieces
• Proficient with Twitter, Facebook, LinkedIn, and other Social Media sites
• Proficient with Microsoft Office, WordPress, Hootsuite, Dropbox, and other such tools
• Collaborates effectively internally and cross departmentally to reach Agency objectives

Requirements:

• Bachelors Degree in PR, Communications, Marketing, or equivalent work experience required
• Minimum of 4 years of experience in the Public Affairs field
• Agency experience preferred

Salary Range: $70,000 – $90,000

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