A SUNY Geneseo graduate and a member of multiple honor societies, Caitlin Tracy joins our team with a unique passion for self-improvement and strategic solutions. A lifelong learner by nature, Caitlin loves gleaning new insights and broadening her knowledge on interesting and unexpected topics. In her current role, Caitlin will assist our team with conducting research and surveys, developing brand briefs, and providing support throughout the discovery and strategy phase of client projects. When she’s not magnifying the strategic might of The Martin Group, Caitlin enjoys reading, traveling, and spending time with her friends and family. After a particularly stressful week, nothing beats some online shopping and a chocolate chip muffin.