2019 WNY American Advertising Awards Submissions: Excelsior College
This year, The Martin Group will be hosting the 2019 WNY American Advertising Awards, taking place on March 1st at Asbury Hall – Babeville. Over the next few weeks leading up to the event, we’ll be showcasing some of the work TMG submitted for awards, with a final blog rounding up awards that were won and the associated work.
Facing increased competition in the online learning category, Excelsior College needed to further distinguish itself and demonstrate value to its target audience. The Martin Group worked together with Excelsior to increase brand awareness, grow alumni engagement and expand qualified leads/conversions. We developed and refined creative and brand messaging for prospects and utilized multiple communication platforms to support Excelsior’s lead generation and recruitment campaigns.
