Seneca Falls, NY is the birthplace of the Women’s Movement and home to the National Women’s Rights Hall of Fame. To honor this legacy, The Martin Group helped launch a creative campaign and event that aims to give the Hall of Fame a suitable new home.
The Right to Run 19K is a road race that pays homage to the 19th Amendment, which granted women the right to vote, and raises funds to transform the historic Seneca Knitting Mill into the new Center for Great Women. We created the brand for the inaugural run, adding modern elements and messaging to historic photography of the suffrage movement to connect today to the struggles and triumphs of the women who came before.
For the third annual event, we took the opportunity to offer thoughts on what three of the giants of the Reform Movement would say if they could declare their sentiments today. The theme invited people to both exert and assert themselves—because this run is so much more than a run; it is also a statement.