The Power of The Brand: Tod Martin Speaks at Global New Era Summit.
BUFFALO, N.Y. — Tod D. Martin, founder, president and chief creative officer of The Martin Group (TMG), a premier branding, advertising, and public relations firm with offices in Buffalo and Rochester, was the keynote speaker at a global conference for leaders from New Era Cap Company and more than 200 of their partner supplier companies from around the world in Hong Kong last week.
The conference included representatives from worldwide suppliers based in countries including China, Vietnam, Bangladesh, Taiwan, Portugal and Turkey, as well as New Era Cap representatives from the United States, United Kingdom, Brazil, Hong Kong, China, Australia and Japan.
Martin addressed the participants about their partnership and the significance of their New Era brand stewardship in the creative and production process. The speech, titled “The Power of the Brand,” delivered a passionate message to the audience for the importance of one unified global brand voice of New Era.
Other speakers included New Era CEO Christopher Koch, as well as New Era representatives from North America, Asia and Europe.
About The Martin Group
The Martin Group was founded in 2001 and is a leading strategic branding, creative marketing and public relations firm. The company is headquartered in downtown Buffalo, with another office in Rochester, N.Y. Using its proprietary Brand Fuel process – a mix of research, positioning and creative invention – the agency has ignited brands for a wide range of local, national and international organizations. The firm has extensive experience in several categories, including retail and sports promotion, health care branding and advertising, financial services and legal marketing, industrial/manufacturing brand marketing, website development, public relations, and social and digital media. TMG was recently named one of the fastest-growing and top private companies by Buffalo Business First. To learn more, call 716.853.2757, or visit tmgbrandfuel.com, our Facebook page at facebook.com/TheMartinGroup, our Twitter page at https://twitter.com/tmgbrandfuel or our LinkedIn page at https://www.linkedin.com/company/the-martin-group.