We're always looking for the best and brightest to increase our ranks. Think you might be a good fit for The Martin Group? Take a look at our currently open positions.

Contact Us

Learn how we can help your business. Call Caroline Buchas at 716-242-7472, send an email, or fill out an online form.

Paid Social Media

August 14, 2019

Posting content and promoting it organically is the common way people think of Social Media Platforms. For our campaigns to be effective we leverage Paid Social Media to help reach our audience more effectively.

Paid Social Media incorporates a wide range of tactics, include but not limited to:

  • Photo Ads
  • Video Ads
  • Carousel Ads
  • Messenger Ads
  • Story Ads
  • Text Ads
  • Filters/Lenses
  • Retargeted Ads
  • Lead Ads
  • E-commerce Ads

These ads are placed on a wide range of platforms, including:

  • Instagram
  • LinkedIn
  • Facebook
  • Twitter
  • Snapchat

One huge benefit of Social Media platforms is our ability to target our audiences more granularly, allowing us to be very efficient with our paid media budget.

Any social media ad needs to conform to each platform’s standards and guidelines and is usually created in collaboration with our Creative Department.