To help monitor the relationship with their prospective and existing customers, many companies utilize CRM software. These tools serve as a database for all of our client’s contacts (Similar to a mailing list). These contacts are most often existing or prospective customers.
In addition to storing personal details for each contact, the software also records every touchpoint a customer has. This data can then be used for reporting, forecasting, research, and targeting future sales & marketing efforts.
It is used most often as a sales tool, however at many organizations it has become an integral part of their marketing and business operations efforts.
These tools commonly allows you to record the following types of information for a customer:
Note: While we often work with CRM tools for our marketing efforts, the process to select and implement a platform is a large undertaking. Most often organizations work with specialized CRM consultants for this type of work.