It all started in 1920 with the creation of New Era Cap Co., a family-owned business that hand-crafted headwear right here in Buffalo, New York. Led by Ehrhardt Koch, New Era began producing thousands of caps each year. In the 1930s, Erhardt’s son, Harold joined the family business. Noticing the change in style and the…  Read more

It’s spooky season and our public relations and public affairs teams have been dialing it up this month. We’ve worked alongside our clients and colleagues to create some boo-tiful media moments, all while planning our perfect Barbie-themed costumes and saving our least favorite candy for the trick-or-treaters. Whether it’s five press conferences in one day,…  Read more

1993 featured a series of firsts in the world of Major League Baseball. The Colorado Rockies and Florida Marlins (now Miami Marlins) played their first pro games. Chicago Cubs reliever Randy Myers became the first left-handed pitcher to save 53 games in a season. And Cleveland infielder Carlos Baerga became the first player to hit…  Read more

As the summer comes to an official close, our public relations and public affairs teams continue to make waves working alongside our clients to secure headlines for the meaningful work they’re doing in our communities. We’ve made new connections, sought out unique opportunities, and landed big wins. From our very own office move to new…  Read more

Whether it’s an article in a local paper or an interview on national television, we love seeing our clients’ making headlines. For our agency’s public relations and public affairs teams, part of their job involves making connections and creating opportunities that deliver value for our clients and our communities. Often, our team works collaboratively with…  Read more

As the New York state budget season has finally come to a close, we’re looking back on our work with the New York State Restaurant Association (NYSRA) on one of the budget’s most high-profile issues, passing alcohol to-go, and shedding some light on the strategies and tactics of the groundbreaking and successful campaign. Alcohol to-go…  Read more

Over the past two-year period—which has been defined by separation and isolation—The Martin Group has developed a renewed appreciation for our need to pursue multifaceted connections with our clients and their work. It’s the foundation of both who we are as an agency, and as creative professionals. Forming palpable connections propels our passions and fills…  Read more

Spend five minutes on Zoom with Joe De Sena, founder and CEO of Spartan, the world’s leading endurance sports and extreme wellness brand, and you’ll come away with a dozen ways to improve yourself. He’s that type of magnetic leader. (And he walks the walk; Joe just returned from a humanitarian trip to Ukraine’s border, where…  Read more

What Is Influencer Marketing? Influencer marketing is a central function of online/digital marketing. This form of social media marketing uses the reach of individuals to help promote products and reach new markets.  Many people are still unaware of influencer marketing and how it plays into larger campaigns. It can be useful for brands looking to…  Read more