We’ve been thinking
Our blog is where we want to give a glimpse into our thinking—about the work we do for clients, about trends in the industry, and about our general perspective on the wild and crazy worlds of marketing, advertising, and public relations.
-

Steering through static: How public affairs shapes policy during New York’s budget season
-

Well—how did I get here?
-

Don’t do it: Tactics and trend traps to avoid in 2026
-

New year, new trends: What we’re expecting in 2026
-

Year-end Headliners: Big wins, bold stories—and bigger reach
-

No booze, no bother: On-trend tastes for your Dry January
-

The Martin Group celebrates nine wins at the 2025 Capital Region MARCOM Awards
-

Five years at The Martin Group: Kelly Lucyszyn, Account Supervisor
-

Five years at The Martin Group: Chris Colton, Director of Public Relations, Executive Communications & Content Practice Lead
-

20 years at The Martin Group: Lisa Bellacicco, Chief Operating Officer
-

Cool to be kind: How thoughtful deeds have shaped our team
-

Connection is the new coverage: Realizing purpose of PR partnership
-

More than a mural: Amplifying the possibilities of reused paint
-

The Martin Group recognized with 18 awards at PRSA Buffalo Niagara’s 2025 Excals
-

Winning strategies: Helping clients maximize their Bills partnerships
-

Pass the cookies: Understanding consent management solutions
-

Well—how did I get here?
-

She’s Got Next: Megan Hughes Allison